Join the challenge NOW

Welcome to the De‑Influencing Challenge—a transformative journey designed especially for busy, executive women over 40. In this challenge, you'll learn to rediscover your authentic style using the treasures you already own, moving away from fleeting trends and impulse purchases. Experience a complete wardrobe transformation as you gain clarity on your unique style, boost your confidence, and build a sustainable wardrobe that reflects the real you.

The De-Influencing Challenge
Join Now!

PSSST...

Stop Scrolling:
Start Styling 

your back at it, adding to cart!

You see the cutest outfit on an influencer when scroll shopping and add to cart.  The item comes, youtry it on and it looks nothing like the influencer-- you swear off scroll shopping..... but 2 days later...

Are you tired of scroll shopping??

Truth Talk
  • Discover Your True Style--Uncover the unique look that truly represents who you are.
  • Fast from Influence, Feast on Style--Break free from consumer pressures and learn to savor authentic, creative styling.
  • Build a Sustainable Wardrobe--Learn how to maximize your current pieces and make your wardrobe work for you.
  • Transform Your Look & Confidence--Gain actionable tips that empower you to step out with style and assurance every day.
  • Enjoy a Community of Like‑Minded Women-- Join a supportive network committed to sustainable, authentic style transformations.

This was your plan.....

What if.....

JOIN THE CHALLENGE HERE

Hi, I’m Stylist Jenn, and I know firsthand how overwhelming it can be to resist the constant tide of trends and social media hype. Every day, we’re bombarded with messages about what to wear and how to look, outfit hauls and try ons leaving us feeling pressured to chase fleeting trends rather than embracing our authentic selves. Over the years, I’ve discovered that true style isn’t about following the crowd—it’s about rediscovering the treasures you already own and expressing your unique personality with confidence. That’s why I created the De‑Influencing Challenge, a journey designed specifically for busy, executive women who are ready to break free from external influences and build a sustainable, authentic wardrobe. Join me as we reclaim our style, one day at a time.

I know how hard it is 
to be influenced!

NOT

Celebrate your journey and set your sights on the future. Reflect on your growth, revisit your style goals, and prepare for a lasting transformation—embracing the joy of dressing with intention well beyond the challenge.

Week 6: Reflect, Reset & Move Forward

Dive deeper into what makes style truly enduring. Identify quality investment pieces, debunk common fashion myths, and learn effective clothing care tips while simplifying your wardrobe with a uniform approach that fits your lifestyle

Week 5: Style Wisdom & Intentional Living

Focus on decluttering and mindful styling. Overcome shopping temptations, embrace a curated, minimalist wardrobe, and explore sustainable alternatives like borrowing, swapping, or DIY to refresh your style.

Week 4: Fashion Detox & Wardrobe Mindfulness

Unlock the creative potential of your wardrobe. Discover how accessories, statement pieces, and innovative challenges like the closet capsule can elevate your look—without the need to buy new pieces.

Week 3: Style Without Shopping

Build your styling toolkit with practical techniques that work for busy professionals. Learn the Rule of 3, 5‑minute outfit formulas, creative color combos, layering, and pattern mixing to make the most of what you already own.

Week 2: Foundations & Formulas

Kickstart your journey by rethinking how you view style. Define your personal style identity, perform a refreshing closet audit, and commit to a shopping fast—setting the foundation for authentic transformation.


Week 1: The Mindset Shift

Designed for success

Weekly Themes 
Daily Prompts 

Every day is a new opportunity to transform your wardrobe and reclaim your authentic style.
Here, you’ll find your exclusive daily prompt designed to guide you through the  De‑Influencing Challenge.
Each prompt is packed with actionable tips—from quick closet audits to effortless outfit formulas, sustainable styling secrets, and mindful wardrobe practices—tailored for busy, executive women over 40.

Make It a Daily Habit: 

Check In Daily: Return here each day for your fresh style prompt and get inspired to fast from influence and feast on your unique style.  

Actionable Steps: Follow the  daily challenges to unlock your inner stylist and create a wardrobe that truly reflects who you are.  

Exclusive Tips: Enjoy bonus tips, behind‑the‑scenes insights, and reminders that keep you on track to transform your look.

Your journey to a sustainable, authentic style starts here. Bookmark this page and come back every day—your next style breakthrough awaits!

Welcome to the Daily Prompt Hub!

PSA: You don’t need more clothes, you need more styling skills. Challenge accepted? 

Today's Prompt....

Prompts

Find your daily prompt and action steps here 

The influencer cycle: See it → Want it → Buy it → Never wear it. Let’s break that habit. Join the challenge!

Yesterday's prompt If you missed it!

A little extra inspo


Your Style
One day at a time

Watch the daily video Here

Pass this challenge along to your besties—because style is more fun when you’re in it together, cheering each other on every step of the way!

Challenges are more fun with a friend!

one more thing